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A New Specialty Bakeshop Bakers Maison

Another annual sponsor is Gardenia Bread. I was invited last weekend to cut the ribbon of a new specialty bakeshop Bakers Maison at the SM North EDSA. Bakers Maison is entering the local market with the technology and bread making expertise of Gardenia Bakeries Philippines and its collaboration with various industry experts.

Aside from world-class confections, Bakers Maison also created an interactive mobile application featuring a complete list of their product line, a section on promos and rewards, a feedback page and an Augmented Reality feature.

First established in New South Wales, Bakers Maison has been serving Australia’s foodservice sector with authentic French-style breads and pastries since 1998. Now, on its latest expansion, Bakers Maison captures the Philippine market as a one-stop bread shop.

New bakery-café Bakers Maison Will Let You Taste the World

A new specialty bakeshop has recently opened in the country to give us breads and pastries inspired by a fusion of flavors from around the globe. Danish pastries, Austrian croissant, French baguette, and Italian focaccia are only few of the dozens of bread choices you’ll find in Bakers Maison, which recently opened in SM North EDSA.

With Bakers Maison, you can certainly have more choices of premium products that are satisfying and great tasting. Every bite of its delectable signature products, from the likes of artisan breads, viennoiserie, snack breads, loaf breads, cookies and muffins, and sandwiches is an encounter of the authentic taste and flavors; thus, takes you on a journey to the breads’ origin and history. You can have them for take home or you can dine in with a cup of Bakers Maison’s signature coffee blends, all the while getting a whiff of mouth-watering bread fresh off the oven. Not only that, Filipinos anywhere in the country will be able to taste the world as well, as Bakers Maison plans to open 100 more stores in the next few years.

 Aside from world-class confections, Bakers Maison also brings something really innovative experience to the Philippine retail bread industry with its interactive mobile application. This features a complete list of Bakers Maison’s product offerings, a section dedicated to sharing latest promos and rewards, a feedback section where consumers can freely rate and review products, a video story depicting the featured bread’s legend and history and last but definitely not the least, an Augmented Reality feature that makes use of trackers to create a digital overlay on top of the real world. All of which will surely give consumers a richer product and store experience.

 Bakers Maison is entering the local market with the technology and bread making expertise of Gardenia Bakeries Philippines and its collaboration with various industry experts. You can rest easy as every bread is skillfully crafted and baked fresh daily by Gardenia, whose trademark is equated to quality and value. Freshly-baked anytime, it is committed to excellence and consistency, using only the finest ingredients and original recipes to create that authentic taste.

First established in New South Wales, Bakers Maison has been serving Australia’s foodservice sector with authentic French-style breads and pastries since 1998. Now, on its latest expansion, Bakers Maison captures the Philippine market and with Bakers Maison Philippines as your one stop bread shop, you can “taste the world” at your convenience.

Bakers Maison hits Philippines

An Australian bread-and-pastry chain is introducing its artisanal products to The Philippines, with a bold plan for at least 100 outlets.

Bakers Maison, which makes French-style breads and pastries, is under the wing of Gardenia Bakeries Philippines, reports BusinessWorld Online.

“We envision for Bakers Maison to have a minimum of 100 strategically located stores in the next few years,” says Gardenia Philippines president/GM Simplicio Umali.

The first Bakers Maison has opened at SM North Edsa in Quezon City, offering freshly baked products “inspired by traditional and authentic French recipes and a fusion of flavours from all over the world”.

Bakers Maison is part of the QAF group from Singapore, the parent company of Gardenia Philippines, and was established in New South Wales in 1998.

All breads are partially baked in a clean and controlled environment and delivered frozen to the store for final oven baking, says Umali.

“This process, otherwise known as the ‘par-baked’ method, guarantees consistent quality and freshness.”

A central commissary production unit in Binan, Laguna, uses fast-freezing technology to lock in the freshness in the bread until final baking.

Gardenia Philippines last month opened a sixth plant capable of producing 150,000 loaves a day to serve bread demand in Luzon. The P1-billion ($21,000) plant is in line with the company’s effort to intensify distribution to retail partners from Cagayan Valley to Sorsogon.

Gardenia Expands Business; Now Ventures to Artisanal and Community Bakeries

Gardenia Bakeries, the leading brand in the bread packaged category, now enters the unpackaged segment, both artisanal specialty bakeries and community neighbourhood bakeries thru its Big Smile Bread Station and Bakers Maison stores, respectively.

Gardenia officially launched its first-ever Big Smile Station and Bakers Maison stores last Sept 10, 2015 at InterContinental Hotel in Makati City .

Better quality, service at Big Smile Bread Station

Big Smile Bread Station is Gardenia’s first version of neighbourhood bakery chain. It offers classic Filipino bread favourites like pandesal, ensaymada, pan de coco, kababayan, spanish bread and the like.

All products are baked daily in a sanitized and pest-free central production facility utilizing Gardenia’s advanced technology and baking expertise. With this, consumers will be assured of better and consistent quality breads at affordable prices.

The innovation Gardenia crafted thru Big Smile Bread Station will also help uplift the image of community bakeries – from its delightful and clean store ambience, wide array of good quality and innovative bakery products sold at reasonable prices, to its happy and friendly service.

Big Smile has opened three bread stations located in Pasig, Muntinlupa and Cabuyao.

Fusion of flavours from all over the world at Bakers Maison

Gardenia will also enter the artisanal specialty segment with the entry of Bakers Maison.

Bakers Maison is a specialist manufacturer of authentic French-style breads and pastries based in Australia operated under QAF Ltd., the same owner of Gardenia Philippines.

Bakers Maison will open its first store in one of the largest malls in the world on November.

Gardenia’s delightful goodness is definitely reaching more markets now with Big Smile Bread Station and Bakers Maison stores. The bread giant holds true to its commitment of serving quality breads to valued Filipino consumers.


Gardenia sets up bakery chains

Gardenia Bakeries Philippines Inc. is venturing into the bakery chain business as it anticipates higher bread consumption due to rising incomes and the need for convenience.

Simplicio Umali Jr., president of Gardenia, said in a press conference the company eyes to set up initially 1,000 Big Smile Bread Station community bakeries in Luzon and another 500 in Visayas and Mindanao.

It will also put up 100 stores of Bakers Maison, a chain of bakeshops of artisanal breads and pastries, in Metro Manila and another 100 outside the region over the medium term.

Umali said in five years Gardenia eyes to deliver P2 billion in sales for Big Smile and another P2 billion to P3 billion for Bakers Maison.

This is the first time Gardenia is entering the unpackaged bread market which is now valued at P10.2 billion.

Gardenia currently holds 50 percent market share of the P8-billion packaged bread market or those sold in supermarket, groceries and convenience stores.

Umali said this market is expected to grow 5 to 7 percent annually.

Umali sees a faster growth rate of 14 to 18 percent in the artisanal or specialty bread market which is now valued at P3.5 billion as it is no longer limited to the high-end market but is also penetrating the middle-income market.

Umali said the community bakery segment is growing at a slow pace of single digit even as it has the widest base and is now P6.7 billion in value.

Gardenia has initially tapped two companies, Bread Republic and Bakers Boutique, as franchisees which would open 25 Big Smile Bread Station branches and two to five Bakers Maison stores, respectively.

Umali said Gardenia will open the two concepts to more franchisees by 2016 to rapidly expand footprint.

To support the operations, Gardenia is investing P300 million for commissary and logistics. Bread will be baked in a central commissary and delivered daily to the stores.

Each Big Smile will require at least P1.2 million in investments including the P224,000 franchise fee for the five-year contract.

For Bakers Maison, the investment ranges from P7 million to P9 million depending on the format and location.

Malaya Business Insight -

Gardenia goes into community bakeries

MANILA, Philippines - Gardenia Bakeries Philippines Inc. is venturing into the unpackaged segment of the bread industry as it makes its foray into artisanal and community bakeries.

Gardenia president Simplicio Umali Jr. said the company is investing P300 million to support the new venture which is seen to widen its market reach and also contribute to the growing Philippine bread industry.

Big Smile Bread Station will be Gardenia’s answer to the thousands of community bakeries across the country while Bakers Maison will serve as counterparts for burgeoning medium to high-end bakery chains.

“With the entry of Big Smile and Bakers Maison stores, consumers will now have more and better choices for their classic bread favorites and artisanal breads,” Umali said.

Bienvenido Topacio, Gardenia business development manager, said the company is eyeing to open at least 1,000 stores in Luzon and 500 more outlets in Visayas over the next few years.

At present, Topacio said Big Smile has opened three branches in Pasig, Muntinlupa, and Cabuyao.

As a neighborhood bakery chain, he said Big Smile would offer classic Filipino bread favorites such as pandesal, pan de coco, and kababayan.

Bakers Maison, meanwhile, will offer French-style breads and pastries targeting the more well-off segment of the market.

Gardenia business development manager James Cariaga said the company is initially eyeing to open 100 Bakers Maison stores in Metro Manila within the coming years.

After that, Carriaga said the firm would explore expansion opportunities in Visayas and Mindanao where it intends to add another 100 outlets.

Carriaga said Bakers Maison would open its first store in SM North by November while another branch is also being planned for opening in a separate location before the year ends.

“As we open 1,500 bread stations nationwide and 100 Baker Maison stores, we are also generating thousands of job opportunities for all,” Umali said.

Umali said Gardenia would serve only as the master franchisor for both brands and it will not be investing for the store expansion.

He said the P300 million investment for the venture would be used for logistics purposes and to build a commissary catering specifically to the new set of products it will offer.

According to Umali, the packaged bread segment of the local market in which Gardenia has been a strong market leader for years is valued at P8 billion at present. This category is composed of individually packed, branded breads sold at supermarkets and groceries.

Meanwhile, the unpackaged segment which includes artisanal breads and pastries sold in specialty bakeries has a market value reaching P10.2 billion.

“During the past years, we saw how the bread industry grew and how Filipinos’ baked goods consumption evolved. The improvement in the current value growth of unpackaged bread segment was fuelled by the proliferation and rapid expansion of artisanal bakery chains and community bakeries,” he said.

Gardenia enters unpackaged bread market with P300-million investment

GARDENIA Bakeries Philippines Inc. has entered the unpackaged bread market, via two fast-casual bread stores, with an initial investment of P300 million for back-end production and logistical support.

“For Gardenia, the biggest investment is in the commissary, which is about P200 million, and another P100 million that will include the logistics to support the stores,” GBPI President Simplicio Umali Jr. told reporters in a press conference.

Gardenia has launched the Big Smile Bread Station brand to cater to the community-baker segment and the Bakers Maison for the higher end, artisanal segment.

Already the market leader in the packaged bread market, Gardenia is aiming for a P2-billion sales target for Bread Station and at least P3 billion for Bakers Maison, both for the next five years.

”This artisanal bread market is expected to grow very rapidly, because of the efforts of new stores being opened by foreign brands, mostly entrants from franchisees abroad, and they will increase market penetration,” Umali noted.

Gardenia has franchised the Big Smile Bread Station and Bakers Maison brands to two initial franchisees—Bread Republic Inc. and Bakery Boutique, respectively—so that Gardenia will initially run the first few stores of both brands but will be owned and managed by their partner-companies.

“They’ve acquired the rights to the initial franchise for our stores. None of the stores will be owned by Gardenia,” Umali clarified.

Bread Republic and Bakers Boutique will invest on the construction of the actual stores, themselves.

For this year, 14 Big Smile Bread stations are expected to be put up, while two to five stores will be set up for Bakers Maison.

In five years, Big Smile is envisioned to have 1,000 stores in Luzon, and another 100 in Visayas-Mindanao.

For Bakers Maison, 100 stores are seen for Metro Manila, and another 100 for Visayas-Mindanao in five years.

To prop up this expansion, Gardenia will open Big Smile and Bakers Maison for subfranchising in 2016.

The Big Smile Bread Station will have an investment cost of P1.2 million, with the franchise fee pegged at P224,000 with a renewable franchise term of five years.

The high-end Bakers Maison has various formats—with an investment cost of P7 million to P9 million for the mall-based store and P13 million to P15 million for the legacy store.

Gardenia estimates the unpackaged bread market at P10.2 billion, with the high-end segment valued at P3.5 billion, while the community-baker segment is at P6.7 billion.

Business Mirror -

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